1. Create an SEO
Strategy That Maps to an Audience
- Identify new ways to tackle adjacent markets
- Discover new keywords to target
- Understand what types of content perform
- See where the competition is doing well, and where you can do better
2. Creating Incredible
Content That Earns Links
Earning a link
from a high-quality, relevant website will not only help with your SEO but also
with referral traffic, which can lead to more sales and brand exposure. Creating
incredible content that people will want to share is still the best way to earn
links.
3. The Broken
Link-Building Method
Find broken
links on a site that is relevant to your niche. You then contact the webmaster
with the broken link and recommend your site as an alternative to the broken
link.
4. Outreaching a link
Bit old but still quite powerful way is the link outreach
way. This works better if the site has a slightly different business than yours
but may share a common audience.
5. Mobile SEO
Every website should have a mobile marketing strategy for
2015 and beyond. Mobile should be a core part of any SEO plan in 2015.
However, you must be cautious as configuration errors caused a 68 percent loss
of traffic.