Web marketing means using internet to advertise your
products and service. In 21st century the word web marketing is popular .Many
of them confused when somebody asks a simple question. Is web marketing and
internet marketing is same? Answer is very simple. Web marketing is a part of
internet marketing, Internet marketing is a collection of web marketing, e-mail
marketing and social media marketing.
Why we use web marketing?
Less Expensive: As compared to Traditional forms of
advertising such as TV commercials, billboards, and advertising in top
magazines cost significantly more than a typical internet marketing campaign.
Part of the reason is because internet marketing is so flexible and helps to
reduce the cost on advertisement because web marketing is relatively cheaper as
compare to traditional forms.
Extremely targetable: You can optimize your website
copy, adverts or social media effort for any niche taking into account
demographics, psycho graphics, location and more.
Establish Credibility through quality content: What
good is it for a consumer to find you if you are asleep? Well by producing
quality content in the form of a blog, podcast or video on your site you can
establish your credibility even while you are sleep.
Repeat exposure to customers increases likelihood of
a purchase: A good strategy is to give away a value-added video or whitepaper
if a visitor enters their email address. This allows you to get them into your
sales funnel and reach out to them with additional content and offers.
Therefore they will be more likely to buy from you. You cannot do this with
traditional forms. Now we understand clear picture of web marketing and reasons
for why we use web marketing. Then let me explain different types of web
marketing.
Types of web marketing
Display Advertisin : The use of banner ads and other
graphical advertisements to market online.
Search Engine Marketing: Using search engines to
help connect users with products and services they are most interested in.
Search Engine Optimization: A free and organic way
for companies to improve their visibility in search engines.
Video Marketing: Using web videos for promotional
purposes.
Web marketing is a powerful medium of advertising,
it targets the correct audience and zones in on promoting your business. So use
Web Marketing techniques for better ranking, website visibility and traffic.
If you need any help
Contact us
Website: http://www.techxform.com
Email:
techxform@gmail.com
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