The
process of improving the organic ranking of a website with leading search
engines by modifying websites to better
reflect what search engines are looking for. SEO helps to ensure that a site is
accessible to a search engine and improves the chances that the site will be
found by the search engine. SEO is typically a set of “white hat” best
practices that webmaster and web content producers follow to help them achieve
a better ranking in search engine results.
All it
requires is a little effort, and some re-thinking of how you approach content
on your site.
The basic tips for search engine
optimization -
Monitor where you
stand:
You
won’t know if your SEO efforts are working unless you monitor your search
standings
Keywords:
You
should be conscious of placing appropriate keywords throughout every aspect of
your site.Think about your keywords as search terms, like how would someone be
looking for information.
Link back to
yourself:
There
is probably no more basic strategy for SEO than the integration of internal
links into your site- it is an easy way to traffic to individual pages.
Create a sitemap:
Adding
a site map, a page listing and linking to all the other major pages on your
site, makes it easier for spiders to search your site.
Image Description:
Spiders
can only search text, not text in your images-which is why you need to make the
words associated with your image as descriptive as possible .Adding an “alt”
tag allows you to include a keyword rich description for every image on your
site.
Content:
Your
content needs to be fresh-updating regularly and often is crucial for
increasing traffic. One way to ensure that your site gets new content on a
frequent basis is to integrate a blog. An executive blog is an excellent way to
reach out to your clients.
We,
here in Techxform we believe in the trans-formative power of entrepreneurship for
individuals and for society at large and we want our reach to be as deep and as
broad as it possibly can.
Contact
us for your business:
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