Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'....

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Facebook Marketing Strategy

Social media has vital role in 21st Century. Earlier, very few were active in social media. But now a days, Social media activities are increasing day by day in different forms ie Skype, Whatsapp, googletalk, messenger, YouTube, vediochat, imo facilities in mobile phone etc.Socialmedia is familiar for everyone, let’s talk about different Social media Marketing Strategies. One of the Social media marketing is Facebook Marketing Strategy. Features of...

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Graphic Designing - Response To A Strategic Question

Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools. Elements of Graphic Designing: Graphic design can use image-based designs involving photos, illustrations, logos and symbols, type-based designs,...

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Online Advertising

Online advertising, also called online marketing or Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher,...

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Search Engine Optimization:

The process of improving the organic ranking of a website with leading search engines by modifying  websites to better reflect what search engines are looking for. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmaster and web content producers follow to help them achieve a better ranking...

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Business Promotion

A marketing strategy used to relay messages to consumers about a brand or a company and to stimulate awareness of your product or services, foster customer loyalty, increase sales and to boost company value is called brand/business promotion.  Steps towards effective brand promotion: Appearance is the key, so look to it- Brand image is vital and you must protect it viciously. Here in techxform we look the part to be the part. Know...

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9 Strategies As A Content Writer

1)   Stay in research mode at all times. In order to keep your queue filled with great content ideas, you need to stay in research mode at all times. Research shouldn’t be reserved for planning or writing sessions only.The quality of your content will increase substantially if you do it on an ongoing basis, as ideas pop into your head. 2)   Write in your own Unique Voice. Your content should have an individual...

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Online Marketing- A Commitment Not A Campaign.

Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite. Having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time and the other is money. In order to be relevant in today’s crowded marketplace, being online is a must. Having...

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Master the 5 essential tips in 2015

1. Create an SEO Strategy That Maps to an Audience Identify new ways to tackle adjacent markets Discover new keywords to target Understand what types of content perform See where the competition is doing well, and where you can do better                                                     2....

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Pay Per Click

Need a rush in for the 'right visitors' to your website 'right now'? Do you want an extra edge over your rivals in the online world?  Pay Per Click is for you! PPC is a cost effective way to get your site noticed. PPC is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads. You need to pay to the publisher ‘only’ if your ad gets clicked. It comes along with other non paid...

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Webmarketing

Web marketing means using internet to advertise your products and service. In 21st century the word web marketing is popular .Many of them confused when somebody asks a simple question. Is web marketing and internet marketing is same? Answer is very simple. Web marketing is a part of internet marketing, Internet marketing is a collection of web marketing, e-mail marketing and social media marketing. Why we use web marketing? Less...

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Powerful tool of SEO

Most powerful tool for SEO are social media and content marketing. Content marketing is about informing and entertaining your audience, social media is about promoting onyour content. These tool help acquire customers and increase website traffic through valuable content Content marketing Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your...

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