Search Engine Optimization:

The process of improving the organic ranking of a website with leading search engines by modifying  websites to better reflect what search engines are looking for. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmaster and web content producers follow to help them achieve a better ranking in search engine results.

All it requires is a little effort, and some re-thinking of how you approach content on your site.

The basic tips for search engine optimization -

Monitor where you stand:

You won’t know if your SEO efforts are working unless you monitor your search standings

Keywords:

You should be conscious of placing appropriate keywords throughout every aspect of your site.Think about your keywords as search terms, like how would someone be looking for information.

Link back to yourself:

There is probably no more basic strategy for SEO than the integration of internal links into your         site- it is an easy way to traffic to individual pages.

Create a sitemap:

Adding a site map, a page listing and linking to all the other major pages on your site, makes it           easier for spiders to search your site.

Image Description:

Spiders can only search text, not text in your images-which is why you need to make the words           associated with your image as descriptive as possible .Adding an “alt” tag allows you to include a keyword rich description for every image on your site.

Content:

Your content needs to be fresh-updating regularly and often is crucial for increasing traffic. One way to ensure that your site gets new content on a frequent basis is to integrate a blog. An executive blog is an excellent way to reach out to your clients.

We, here in Techxform we believe in the trans-formative power of entrepreneurship for individuals and for society at large and we want our reach to be as deep and as broad as it possibly can.

Contact us for your business:

www.techxform.com

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Business Promotion

A marketing strategy used to relay messages to consumers about a brand or a company and to stimulate awareness of your product or services, foster customer loyalty, increase sales and to boost company value is called brand/business promotion. 

Steps towards effective brand promotion:

Appearance is the key, so look to it-

Brand image is vital and you must protect it viciously. Here in techxform we look the part to be the part.

Know your stuff like the back of your hand-

The typical customer is more cautious and curious; they want to know what you can offer them and how you are going to improve their life. A general rule is that your competitors are similar to you in size, market, and image. For example, if your brand is high-end luxury, your competitors will not be those who are afford-ably cheap.                          

Be passionate and be ready to deliver-

You need to live, eat and breathe your brand. That is the key to success. Successful companies know that passion in the brand drives success and that their teams need to deliver all the time.

Always give your best shot-

The World Wide Web is your oyster. More customers are buying online than ever before. Why not use that to your advantage? So tweet, post, or blog your next special offer, and expect your customers to "follow" you back religiously.

Here in Techxform we manage a brand to position it positively relative to competitors in the minds of consumers in target markets. The brand needs to communicate the key values of the products and the business.

For promotions of your brand or business contact us:

www.techxform.com 

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9 Strategies As A Content Writer

1)   Stay in research mode at all times.

In order to keep your queue filled with great content ideas, you need to stay in research mode at all times. Research shouldn’t be reserved for planning or writing sessions only.The quality of your content will increase substantially if you do it on an ongoing basis, as ideas pop into your head.

2)   Write in your own Unique Voice.

Your content should have an individual style, that is unique to your personality or brand. Style is your most prized possession as a writer, and it should continue to evolve over the lifetime of your career.

3)   Talk about One thing only.

Each piece of content should have one point. Only One. After you write make sure your writing stays on point.

4)   Find a unique angle to cover your topic.

Every piece of content has:

                            A Topic- a subject of discussion or conversation.

                            A Point- a major idea.

                            A Slant- a specific point of view.

     

5)   Make the first sentence your best.

You have about 3 seconds to hook your readers and get them reading. After your headline, it’s up to your first sentence to do the job. Never mislead. Your headline and first sentence should take the reader smoothly to your main point. But do say something that makes people pay attention. 

   6)   Craft an irresistible lead.

The lead is what writers call the introduction to your content. For every short articles, it could be the first paragraph or two. For books it could be the first chapter. But for most content, it’s the first 100 to 600 words: the intro and your point.

7)   Kill the HYPE. Keep it Believable.

    Your readers don’t want to waste time on             content that isn’t accurate or trustworthy.                                                                                                  So no hype and no stretching the truth.

8)   Plain writing is best.

Short paragraphs, short sentences and easy words are the most readable. Digital content is not what you learned in your English class. Shorter and simpler is your mantra for better readability.

9)   Edit, Edit, Edit.

     Great writing never happens in first draft. The first draft is usually a good effort at figuring out how to put your ideas into words. As a result, they’re almost always badly written. Great writing happens in the editing stage so when you write just get your ideas down and write fast so that you can keep up with your ideas and then put your best effort through several rounds editing.

Techxform can help you to Conquer the universal market by promoting your brand identity.

For an all in one platform for all internet marketing related services visit us on www.techxform.com.

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Online Marketing- A Commitment Not A Campaign.

Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite. Having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time and the other is money. In order to be relevant in today’s crowded marketplace, being online is a must.

Having a website that’s search optimized, being on social media that you actually engage with and incorporating email into your marketing strategy may seem like a hefty load to carry, but the reality is it is almost too easy for small businesses to do nowadays. Automated marketing solutions help make consistent, frequent updates to all these channels nearly turn-key, and the data that’s tracked from social media, email marketing and other online strategies offers more than enough of a reason to make it a priority. The key word here is data– something small businesses can really gain from when reviewing it and reacting to it consistently.

Example:
      
      · Promote​​ your social media ​presence ​on your print collateral in your physical business                         location
      · R​emind your customers to “Like us on Facebook” with signage displayed within your                          businesslocation.

· Use hashtags in your offline ads, helping your customers connect with you online via an offline channel
   · Connect an in-store event with an online tweet, post or blog post – helping to connect your online and offline world.
      Building a successful online marketing strategy is just like building anything- it starts with a solid foundation. The foundation comes from understanding three basics of online marketing.
      But knowing what each facet does for your website isn’t enough.

 - Search Engine Optimization  
 - Content Marketing
 - Social Media Marketing

“Consumers have too many choices these days and they have to be constantly reminded that    you exist. The best way to reach them is where they spend a good bit of time, which online.”

Techxform an effective marketing program brings together all of the elements of the marketing mix to achieve the organisation's marketing objectives by delivering to customers what they want and need.  

www.techxform.com

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