Tuesday, 23 June 2015

Pay Per Click

Need a rush in for the 'right visitors' to your website 'right now'? Do you want an extra edge over your rivals in the online world?  Pay Per Click is for you!

PPC is a cost effective way to get your site noticed. PPC is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads. You need to pay to the publisher ‘only’ if your ad gets clicked. It comes along with other non paid links/search results that, it is apparently seen as ‘natural’ search result. PPC can be seen as banner ads, flash ads or textual ads generally above or right of the search results. Search engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links” which also makes them easier to notice on a page that is crowded with text and other items competing for a web user’s attention.

Google Adwords and Microsoft adCenter are two most popular pay per click management services. The rates of PPC ads vary according to the popularity of the keyword search. While ‘mobile phone’ would have a heavy competition, ‘blue cheese’ will not.

Pay Per Click, benefits ?

1.Issue based traffic: It can create a buzz about a new product you launched or a special issue.  PPC is effective in placing your product in the top list for a certain period as to catch the attention of the webies.  Another advantage is that you can even change the message of your campaign mid-way.

2. Potential customer at your hand: each click generated is a real potential customer, so spending a few bucks to increase the number of clicks makes sense.

3.Niche term: If you are trying to generate traffic for a highly specific keyword, PPC can often provide bargains. For example, you might not want to pay the top bid for 'ice creams' but 'Meriboy Icecream' is probably a lot less expensive. (Meriboy, payment later ;)). Broader terms get far more searches, but has a disadvantage. Since everyone bids on the broad terms, the cost per click is generally quite high. And the chances of a conversion even if someone clicks on your ad, is lower.

Pay Per Click has now become a basic and commonly used tool in online marketing , that you cant just ignore it. We will help you get clicks, converting clicks to conversation is left to you!

Tuesday, 16 June 2015


Web marketing means using internet to advertise your products and service. In 21st century the word web marketing is popular .Many of them confused when somebody asks a simple question. Is web marketing and internet marketing is same? Answer is very simple. Web marketing is a part of internet marketing, Internet marketing is a collection of web marketing, e-mail marketing and social media marketing.
Why we use web marketing?
Less Expensive: As compared to Traditional forms of advertising such as TV commercials, billboards, and advertising in top magazines cost significantly more than a typical internet marketing campaign. Part of the reason is because internet marketing is so flexible and helps to reduce the cost on advertisement because web marketing is relatively cheaper as compare to traditional forms.
Extremely targetable: You can optimize your website copy, adverts or social media effort for any niche taking into account demographics, psycho graphics, location and more.

Establish Credibility through quality content: What good is it for a consumer to find you if you are asleep? Well by producing quality content in the form of a blog, podcast or video on your site you can establish your credibility even while you are sleep.
Repeat exposure to customers increases likelihood of a purchase: A good strategy is to give away a value-added video or whitepaper if a visitor enters their email address. This allows you to get them into your sales funnel and reach out to them with additional content and offers. Therefore they will be more likely to buy from you. You cannot do this with traditional forms. Now we understand clear picture of web marketing and reasons for why we use web marketing. Then let me explain different types of web marketing.

Types of web marketing
Display Advertisin : The use of banner ads and other graphical advertisements to market                 online.
Search Engine Marketing: Using search engines to help connect users with products and services they are most interested in.
Search Engine Optimization: A free and organic way for companies to improve their visibility in search engines.
Video Marketing: Using web videos for promotional purposes.
Web marketing is a powerful medium of advertising, it targets the correct audience and zones in on promoting your business. So use Web Marketing techniques for better ranking, website visibility and traffic.
If you need any help Contact us
Email: techxform@gmail.com

Thursday, 4 June 2015

Powerful tool of SEO

Most powerful tool for SEO are social media and content marketing. Content marketing is about informing and entertaining your audience, social media is about promoting onyour content. These tool help acquire customers and increase website traffic through valuable content
Content marketing
Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Good content marketing makes a person stop…read… think… behave… differently. Do you know content helps in marketing, if yes .what are the components of marketing, they are:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward business that publishes quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is the key to driving inbound traffic and leads.

Content Strategy: Content strategy is part of most content marketing strategies.

Social media
Social media is most powerful tool and active tool used for Search Engine Optimization[SEO]. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
The components of Social media marketing are:
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Google+
  • Linkedin
  • Youtube

The laws of Socialmedia marketing are:
  • The law of listening
  • The law  of Focus
  • The law of Quality
  • The law of patience
  • The law of Compounding
  • The law of influence
  • The law of value
  • The law of acknowledgement
  • The law of accessibility
  • The law of reciporicity

Monday, 1 June 2015


To develop the business online, you need to opt for some basic SEO trends.This is the best way to improve the visibility of your site.Today, SEO has become a business.If you find it difficult to implement SEO techniques by yourself then you can hire a trusted digital media agency that offers the best white hat SEO practices.

Some of the things you can do to start improving your SEO straight away.
Write a keyword rich page title : Keywords are the ones which the user uses to search for specific content.So, if you use the keywords and prepare a title then the content will be available for your target audience and thus increases traffic to your site.
Write a descriptive Meta tag : A meta tag contains the brief information about the webpage and is placed below the hyperlink of the title in the search results.So,make sure that this data is rich in keywords and key phrases and is relevant to the content of the webpage.                                                 

Produce quality content : Make sure that the content you write for the title is relevant and unique. Make sure that your content is more informative than promotional.Content is the only thing that drives direct traffic.So, try to update your site with fresh content consistently.
Work on your links : The more links you have from good quality,high-ranking and relevant websites, the higher you will rank. If possible, get text links containing relevant keywords.Tread very carefully with reciprocal linking.Links should never be bought.Technically, you're purchasing a link if you offer one back in return.Ideally, all links should be natural, so the important thing is great content that people want to share (e.g. blog posts answering questions).                                                                       

Promote yourself on social media : Social media is free and more and more people are starting their purchase journeys there. Facebook and Twitter are the biggest, but there are other important one such as Pinterest.
Make sure your site is fast and responsive Google marks down sites that are slow or don’t show up properly on mobile devices.