Need a rush in for the 'right
visitors' to your website 'right now'? Do you want an extra edge over your
rivals in the online world? Pay Per Click is for you!
PPC is a cost effective way to get your site noticed.
PPC is an attractive model for advertisers because they only have to pay for
actual traffic generated by their ads. You need to pay to the publisher ‘only’
if your ad gets clicked. It comes along with other non paid links/search
results that, it is apparently seen as ‘natural’ search result. PPC can be seen
as banner ads, flash ads or textual ads generally above or right of the search
results. Search
engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links”
which also makes them easier to notice on a page that is crowded with text and
other items competing for a web user’s attention.
Google Adwords
and Microsoft adCenter are two most popular pay per click management services.
The rates of PPC ads vary according to the popularity of the keyword search.
While ‘mobile phone’ would have a heavy competition, ‘blue cheese’ will not.
Pay Per
Click, benefits ?
1.Issue based traffic: It can create a
buzz about a new product you launched or a special issue. PPC is effective in placing your product
in the top list for a certain period as to catch the attention of the webies. Another advantage is that you can even change
the message of your campaign mid-way.
2. Potential customer at your hand:
each click generated is a real potential customer, so spending a few bucks to
increase the number of clicks makes sense.
3.Niche term:
If you are trying to generate traffic for a highly specific keyword, PPC can
often provide bargains. For example, you might not want to pay the top bid for
'ice creams' but 'Meriboy Icecream' is probably a lot less expensive. (Meriboy,
payment later ;)). Broader terms get far more searches, but has a
disadvantage. Since everyone bids on the broad terms, the cost per click is
generally quite high. And the chances of a conversion even if someone clicks on
your ad, is lower.
Pay Per Click has now become a basic and
commonly used tool in online marketing , that you cant just ignore it. We will
help you get clicks, converting clicks to conversation is left to you!
Yeah I agree that Pay Per Click Advertising is a cost effective way to get your website noticed by potential customers. I also had tried various ways to increase sales on my new eCommerce website and PPC service had given me best results. I highly recommend this service to everyone else.
ReplyDeleteThis article gives the light in which we can observe the reality about Pay per click and social networking web based. This is very nice information. Thanks for this nice article.
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