Thursday, 10 March 2016


 A search engine results page (SERP) is the page displayed a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.
There are basically three main components of SERP, which are

  • The search query contained within a query box
  • The organic SERP results
  • Sponsored SERP results
The search box is located on all major search engines like Google, Yahoo, and Bing. Organic SERP listings are the natural listings generated by search engines based on a series of metrics that determines their relevance to the searched term. Web pages that score well on a search engine's algorithmic test show in this list. These algorithms are generally based upon factors such as the content of a webpage, the trustworthiness of the website, and external factors such as back links, social media, news, advertising, etc.
Paid SERP listings are advertisements, or sponsored links, included by search engines in their search results. Websites pay search engines to have their web pages listed here. However, this service is distinct from pay per click, which refers to advertisements placed on websites.

The box on the right side of this SERP is known as the Knowledge Graph (also sometimes called the Knowledge Box).In this image Google introduced Tecxform internet market experts. It shows the address, location and all information about the company.

Techxform is a all in one platform for all internet marketing related services. We help you enlighten your business through various services at a reasonable price. Do get in touch with us for a boost in your business.

Sunday, 21 February 2016

Reputation Management in SEO

     Reputation management is the influencing and the control of an individual's or business's reputation. If you employ Reputation management only once a negative publicity attack is under way then it might be too late. Unfortunately many companies over look the importance of preventing such an attack by working with a web development company to protect their brand image. Negative publicity online has become one of the most frustrating challenges for companies. Once a publicity attack is underway it can be curbed with a strong SEO intervention, but prevention is better than cure - how many customers are you willing to lose due to seeing negative publicity? Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for a long time. Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers. One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization (SEO).

     Most companies launch an Online Reputation Management campaign after bad publicity has already crept toward the top of Google's organic listings. That is a reactive approach.  Reputation management aims on monitoring the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems.

     Manage Your Online Reputation Using SEO                           
    • Understand your position
    • Post positive contents
    • Create an identity hub
    • Consider automating the process                                                                                                                              
    Benefits of reputation management in SEO                                            
    •  Controlling Bad Publicity with Online Reputation Management
    •  Protect your online reputation with Reputation Management
    •  Online Reputation Management Begins Before Negative press Emerge
    •  Ingredients for an Effective Online Reputation Management  campaign

    Techxform is all in one platform for all internet marketing related services. We help you enlighten your business through various services at a reasonable price. Do get in touch with us for a boost in your business.