Online Advertising

Online advertising, also called online marketing or Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

Online advertising is quickly becoming the main advertising platform for all businesses. Within the next few years, online advertising could soon overtake all other forms of promotion. Because of this trend, competition is getting fierce as the online market place begins to get overcrowded with ads. It is easy for small businesses to get lost in the crowd.       

Handful Steps to Keep In Mind:

Use Google Ad Words Features-

There are a lot of features available when you are using Google Ad Words, and there are probably a few that you are not aware of. One of the most beneficial features is ad site links. These let you add a few additional links to your website at the bottom of your Ad. These links can say anything, like “Free Trial,” “Pricing,” “Locations,” etc.

Define Your “Negative” Keywords-

If you haven’t heard this term before, you’re probably scratching your head. Negative keywords are those that you do not want your ads to appear for. For instance, if you do not offer free trials, free software or free samples, then the last thing you want is for people to click on your ad in search of something free. That will just cost you money for zero return. That is why “free” should be included as one of your negative keywords.

Consider Re-targeting-

Retarding, or what Google calls Re-marketing, is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on a particular ad network or in the case of Google, the Google Display Network.

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