Friday, 23 October 2015

Facebook Marketing Strategy

Social media has vital role in 21st Century. Earlier, very few were active in social media. But now a days, Social media activities are increasing day by day in different forms ie Skype, Whatsapp, googletalk, messenger, YouTube, vediochat, imo facilities in mobile phone etc.Socialmedia is familiar for everyone, let’s talk about different Social media Marketing Strategies. One of the Social media marketing is Facebook Marketing Strategy.

Features of Facebook Marketing Strategies
  • Fans
  • Engagement
  • Timeline
  • Ads
  • Insights
  • Share
  • Best Biz Apps
  • Contests

Steps to Implement  Facebook Marketing Strategy

Before you start marketing on Facebook, you should have these things in place:
A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers.
A clear business model and plan: How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing.
An email marketing delivery service: Some large consumer products may not need an email delivery system, but most businesses still need to use email marketing as part of their overall marketing strategy. Email is not dead and is your best chance of being seen by the bulk of your current and potential customers. There are many email providers out there to choose from, including Constant Contact, AWeber, iContact, Infusionsoft, MailChimp, Office Autopilot and more. Find one that fits your needs and budget.
An optimized Facebook Page: Before you start marketing on Facebook, get the basic elements of a good Facebook Page in place.
Once you have done these things, you can begin to integrate your Facebook marketing with your overall marketing plan.
Set Goals : Any strategy begins with goals. What do you want out of your Facebook Page? Sales are the obvious choice, but there can also be secondary goals that lead to sales.
Gather leads. Using Facebook as a lead generator is a great goal. Using some type of email opt-in is a great way to gather leads from people who may be interested in your product or service. You can give away a freebie that relates to your product, host a free webinar that may have an offer at the end or host a contest that gives away your product to the winner.
Get sales. Selling directly from Facebook is sometimes a challenge. You can’t push your sales messages on your fans too often (I suggest 10%–20% of your posts, max). But you can track your sales. Make sure you have special links when you post your sales messages. Or set up Google Analytics to track conversions. If you are running Facebook ads, make sure you are tracking the ad conversions.
Whatever goals you set up for yourself, make sure you are attaching specific numbers and deadlines with each goal. Also make sure you know how you will measure each one of these metrics.
Research: Mainly research on our competitor based on keyword analysis,socialmedia likes ,share and social media bookmarking activities like twitter etc.Also  make sure you know the latest techniques on Facebook that are effective. Keep up with the trends so you know what is working for others.
Design Facebook Experience: Now that you have your goals set up, work backwards from those goals to determine how you will achieve them. Want to get 500 new fans in the next 3 months? Make sure you either have the activity level or the marketing budget to support that goal.
Set Up an Editorial Calendar :Having a plan in place for what you will post each week will help you streamline your activity because you can schedule some of the posts, look for good content and be more regular with your posting.
Set Up an Activity Calendar :The other thing you want to do is plan your activity so you don’t get sucked into the black hole of Facebook by watching too many cat videos. You can schedule your daily activity, weekly activity and monthly activity by using a simple Excel spreadsheet. Also take some time to map out your long-term activity and marketing plan, along with an estimate of your outcomes. That way, you know what techniques you need to be learning or putting in place beforehand.
Measure your Progress : Take time to look back at your progress on Facebook so you know if your marketing is working. Understand how Facebook Insights work so you know which posts are working for you. You can sort your posts by Engaged Users to see how many people are interacting with your content in some way (includes likes, shares, comments and link clicks).

What do you think? Have you set up a Facebook marketing strategy? We,Techxform will help you to increase internet marketing strategy through facebook with latest versions.

Tuesday, 13 October 2015

Graphic Designing - Response To A Strategic Question

Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.
Elements of Graphic Designing:
Graphic design can use image-based designs involving photos, illustrations, logos and symbols, type-based designs, or a combination of both techniques. These designs can include various combinations of the following elements.     

Straight, curved, wavy, thick, thin - when it comes to lines, the possibilities are limitless. Lines allow designers to divide a space or separate content in a layout. They can also be used to guide the eyes of the viewer, or make other elements follow a strategic path for added findability, to get the viewer easily from point A to point B.

Shapes offer a variety of ways to fill spaces creatively, to support text and other forms of content, and to balance a design. Shapes can be created out of nothing, using white space to give a design structure and clarity.

Color, or the absence of color, is an important element of any design. With a solid understanding of color theory, designers can amazingly influence a design and a brand, seamlessly integrating color boldly or with brilliant subtlety.  

Type can transform a message from mere text to a work of art. Different fonts, combined with customized alignments, spacing, size, and color, can add power to the point you are communicating to the world.   

 Even a smooth and glossy advertisement can seem tangible with texture. It gives a sense of a tactile surface through its visual appearance and adds a sense of depth, enhanced by selection of appropriate paper and material.

We here in Techxform help your brand and your message to communicate visually with impressive business logos, enchanting brochures, newsletters with impacts, and stunning posters. 

For a Graphical boost in your business or brand-                                                                                      
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Monday, 5 October 2015

Online Advertising

Online advertising, also called online marketing or Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Online advertising is quickly becoming the main advertising platform for all businesses. Within the next few years, online advertising could soon overtake all other forms of promotion. Because of this trend, competition is getting fierce as the online market place begins to get overcrowded with ads. It is easy for small businesses to get lost in the crowd.       

Handful Steps to Keep In Mind:

Use Google Ad Words Features-
There are a lot of features available when you are using Google Ad Words, and there are probably a few that you are not aware of. One of the most beneficial features is ad site links. These let you add a few additional links to your website at the bottom of your Ad. These links can say anything, like “Free Trial,” “Pricing,” “Locations,” etc.

Define Your “Negative” Keywords-
If you haven’t heard this term before, you’re probably scratching your head. Negative keywords are those that you do not want your ads to appear for. For instance, if you do not offer free trials, free software or free samples, then the last thing you want is for people to click on your ad in search of something free. That will just cost you money for zero return. That is why “free” should be included as one of your negative keywords.

Consider Re-targeting-
Retarding, or what Google calls Re-marketing, is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on a particular ad network or in the case of Google, the Google Display Network.

For all types of business advertising of yours we are the one. Here in Techxform we go through all the pros and cons of advertising and help you to raise your business through advertising and all types of internet services. If you haven’t found us yet, we are just a click right below.

Contact us here,