Thursday, 10 March 2016


 A search engine results page (SERP) is the page displayed a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.
There are basically three main components of SERP, which are

  • The search query contained within a query box
  • The organic SERP results
  • Sponsored SERP results
The search box is located on all major search engines like Google, Yahoo, and Bing. Organic SERP listings are the natural listings generated by search engines based on a series of metrics that determines their relevance to the searched term. Web pages that score well on a search engine's algorithmic test show in this list. These algorithms are generally based upon factors such as the content of a webpage, the trustworthiness of the website, and external factors such as back links, social media, news, advertising, etc.
Paid SERP listings are advertisements, or sponsored links, included by search engines in their search results. Websites pay search engines to have their web pages listed here. However, this service is distinct from pay per click, which refers to advertisements placed on websites.

The box on the right side of this SERP is known as the Knowledge Graph (also sometimes called the Knowledge Box).In this image Google introduced Tecxform internet market experts. It shows the address, location and all information about the company.

Techxform is a all in one platform for all internet marketing related services. We help you enlighten your business through various services at a reasonable price. Do get in touch with us for a boost in your business.

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