Wednesday, 30 September 2015

Search Engine Optimization:

The process of improving the organic ranking of a website with leading search engines by modifying  websites to better reflect what search engines are looking for. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmaster and web content producers follow to help them achieve a better ranking in search engine results.

All it requires is a little effort, and some re-thinking of how you approach content on your site.

The basic tips for search engine optimization -

Monitor where you stand:
You won’t know if your SEO efforts are working unless you monitor your search standings

You should be conscious of placing appropriate keywords throughout every aspect of your site.Think about your keywords as search terms, like how would someone be looking for information.
Link back to yourself:
There is probably no more basic strategy for SEO than the integration of internal links into your         site- it is an easy way to traffic to individual pages.

Create a sitemap:
Adding a site map, a page listing and linking to all the other major pages on your site, makes it           easier for spiders to search your site.

Image Description:
Spiders can only search text, not text in your images-which is why you need to make the words           associated with your image as descriptive as possible .Adding an “alt” tag allows you to include a keyword rich description for every image on your site.

Your content needs to be fresh-updating regularly and often is crucial for increasing traffic. One way to ensure that your site gets new content on a frequent basis is to integrate a blog. An executive blog is an excellent way to reach out to your clients.

We, here in Techxform we believe in the trans-formative power of entrepreneurship for individuals and for society at large and we want our reach to be as deep and as broad as it possibly can.

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