Thursday, 3 September 2015

Online Marketing- A Commitment Not A Campaign.

Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite. Having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time and the other is money. In order to be relevant in today’s crowded marketplace, being online is a must.

Having a website that’s search optimized, being on social media that you actually engage with and incorporating email into your marketing strategy may seem like a hefty load to carry, but the reality is it is almost too easy for small businesses to do nowadays. Automated marketing solutions help make consistent, frequent updates to all these channels nearly turn-key, and the data that’s tracked from social media, email marketing and other online strategies offers more than enough of a reason to make it a priority. The key word here is data– something small businesses can really gain from when reviewing it and reacting to it consistently.

      · Promote​​ your social media ​presence ​on your print collateral in your physical business                         location
      · R​emind your customers to “Like us on Facebook” with signage displayed within your                          businesslocation.
· Use hashtags in your offline ads, helping your customers connect with you online via an offline channel
   · Connect an in-store event with an online tweet, post or blog post – helping to connect your online and offline world.
      Building a successful online marketing strategy is just like building anything- it starts with a solid foundation. The foundation comes from understanding three basics of online marketing.
      But knowing what each facet does for your website isn’t enough.
 - Search Engine Optimization  
 - Content Marketing
 - Social Media Marketing
“Consumers have too many choices these days and they have to be constantly reminded that    you exist. The best way to reach them is where they spend a good bit of time, which online.”

Techxform an effective marketing program brings together all of the elements of the marketing mix to achieve the organisation's marketing objectives by delivering to customers what they want and need.  


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