Friday, 23 October 2015

Facebook Marketing Strategy

Social media has vital role in 21st Century. Earlier, very few were active in social media. But now a days, Social media activities are increasing day by day in different forms ie Skype, Whatsapp, googletalk, messenger, YouTube, vediochat, imo facilities in mobile phone etc.Socialmedia is familiar for everyone, let’s talk about different Social media Marketing Strategies. One of the Social media marketing is Facebook Marketing Strategy.

Features of Facebook Marketing Strategies
  • Fans
  • Engagement
  • Timeline
  • Ads
  • Insights
  • Share
  • Best Biz Apps
  • Contests

Steps to Implement  Facebook Marketing Strategy

Before you start marketing on Facebook, you should have these things in place:
A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers.
A clear business model and plan: How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing.
An email marketing delivery service: Some large consumer products may not need an email delivery system, but most businesses still need to use email marketing as part of their overall marketing strategy. Email is not dead and is your best chance of being seen by the bulk of your current and potential customers. There are many email providers out there to choose from, including Constant Contact, AWeber, iContact, Infusionsoft, MailChimp, Office Autopilot and more. Find one that fits your needs and budget.
An optimized Facebook Page: Before you start marketing on Facebook, get the basic elements of a good Facebook Page in place.
Once you have done these things, you can begin to integrate your Facebook marketing with your overall marketing plan.
Set Goals : Any strategy begins with goals. What do you want out of your Facebook Page? Sales are the obvious choice, but there can also be secondary goals that lead to sales.
Gather leads. Using Facebook as a lead generator is a great goal. Using some type of email opt-in is a great way to gather leads from people who may be interested in your product or service. You can give away a freebie that relates to your product, host a free webinar that may have an offer at the end or host a contest that gives away your product to the winner.
Get sales. Selling directly from Facebook is sometimes a challenge. You can’t push your sales messages on your fans too often (I suggest 10%–20% of your posts, max). But you can track your sales. Make sure you have special links when you post your sales messages. Or set up Google Analytics to track conversions. If you are running Facebook ads, make sure you are tracking the ad conversions.
Whatever goals you set up for yourself, make sure you are attaching specific numbers and deadlines with each goal. Also make sure you know how you will measure each one of these metrics.
Research: Mainly research on our competitor based on keyword analysis,socialmedia likes ,share and social media bookmarking activities like twitter etc.Also  make sure you know the latest techniques on Facebook that are effective. Keep up with the trends so you know what is working for others.
Design Facebook Experience: Now that you have your goals set up, work backwards from those goals to determine how you will achieve them. Want to get 500 new fans in the next 3 months? Make sure you either have the activity level or the marketing budget to support that goal.
Set Up an Editorial Calendar :Having a plan in place for what you will post each week will help you streamline your activity because you can schedule some of the posts, look for good content and be more regular with your posting.
Set Up an Activity Calendar :The other thing you want to do is plan your activity so you don’t get sucked into the black hole of Facebook by watching too many cat videos. You can schedule your daily activity, weekly activity and monthly activity by using a simple Excel spreadsheet. Also take some time to map out your long-term activity and marketing plan, along with an estimate of your outcomes. That way, you know what techniques you need to be learning or putting in place beforehand.
Measure your Progress : Take time to look back at your progress on Facebook so you know if your marketing is working. Understand how Facebook Insights work so you know which posts are working for you. You can sort your posts by Engaged Users to see how many people are interacting with your content in some way (includes likes, shares, comments and link clicks).

What do you think? Have you set up a Facebook marketing strategy? We,Techxform will help you to increase internet marketing strategy through facebook with latest versions.


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