Sunday, 21 February 2016

Reputation Management in SEO

     Reputation management is the influencing and the control of an individual's or business's reputation. If you employ Reputation management only once a negative publicity attack is under way then it might be too late. Unfortunately many companies over look the importance of preventing such an attack by working with a web development company to protect their brand image. Negative publicity online has become one of the most frustrating challenges for companies. Once a publicity attack is underway it can be curbed with a strong SEO intervention, but prevention is better than cure - how many customers are you willing to lose due to seeing negative publicity? Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for a long time. Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers. One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization (SEO).

     Most companies launch an Online Reputation Management campaign after bad publicity has already crept toward the top of Google's organic listings. That is a reactive approach.  Reputation management aims on monitoring the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems.

     Manage Your Online Reputation Using SEO                           
    • Understand your position
    • Post positive contents
    • Create an identity hub
    • Consider automating the process                                                                                                                              
    Benefits of reputation management in SEO                                            
    •  Controlling Bad Publicity with Online Reputation Management
    •  Protect your online reputation with Reputation Management
    •  Online Reputation Management Begins Before Negative press Emerge
    •  Ingredients for an Effective Online Reputation Management  campaign

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