Friday, 1 May 2015

Internet Marketing

Internet marketing can mean a variety of things. At one time, internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of "Internet marketing program”. Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online business, it is the only form of marketing being practiced.

Objectives of Internet Marketing
·         Communicate Company message
·         Conduct research as to the nature
·         Sell goods, services, or advertising space over the Intenet
Essential Steps to internet marketing success:

  •          Optimizing Your Website
  •          Creating Content
  •          Implementing a Social Strategy
  •          Converting Visitors into Leads
  •          Nurturing Leads into Customers
  •          Analyzing & Refining Data
Pillars of success of Internet marketing:

Relationship: Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.
Direct response copywriting : We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques. Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media. “Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives. We’ll show you precisely what we mean in the initial issues of the newsletter.
Content Marketing: What’s the backbone of the Copy blogger formula? Deliver great content. Then keep delivering great content, but in a strategic and focused way. Every once in a while, make a great offer that benefits the reader and involves the exchange of cash money. Of course, we’ll give you some more specifics on how to do that once you’re on board.
Have something worth selling: Everyone is selling something. It might be a product, a service download, an idea, or a worthy cause. Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.


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